Cromax is a global coatings brand for refinish bodyshops. We deliver increased productivity from the front of the bodyshop to the back through coatings systems engineered for easy, quick and accurate application, localised business and marketing support solutions, and pragmatic innovations to simplify and expedite the refinish process.
Cromax has a rich history but we are a new and fresh brand. The roots of our brand date back to the early 20th Century when brass was still used to build cars. We were there when the first car manufacturers pioneered the age of motoring. And ever since, we have focused on delivering the quality our customers want: fast and productive refinish coating systems. Because productivity is our business.
We were known as DuPont Refinish in Europe, Middle East and Africa. But in September of 2013 we introduced our new brand name: Cromax. With Cromax you get the best of both worlds: the enthusiasm that is natural with a fresh, new brand, and the experience that comes with nearly a century of innovation.
1923 - Installation of the first paint line at General Motors and the introduction of spray guns, reducing paint time from weeks to only six hours.
1924 - Development of Duco® nitrocellulose lacquer, replacing oil-based coach paint.
1929 - Launch of Dulux® alkyd enamel, improving car coating durability and colour range.
1935 - Introduction of the first mixing machine.
1956 - Lucite® acrylic lacquer, the world's first thermo plastic acrylic.
1970 - Imron® polyurethane enamel with added chemical resistance and durability introduced for truck fleets.
1983 - First use of Centari® multi-leg system.
1988 - DuPont Refinish European headquarters is established in Mechelen, Belgium.
1992 - Introduction of Cromax® waterborne basecoat in California, USA.
1995 - Completion of a comprehensive Low Emission (LE) paint product range.
1997 - Cromax® waterborne basecoat is introduced, drastically reducing volatile organic compound emissions.
2004 - Launch of Imron® Fleet Line, a heavy duty quality for commercial vehicles, with 23 basic concentrated PowerTints®.
2005 - Introduction of the Environmentally Compliant Low Emission (LE) package.
2009 - Launch of Cromax® Pro Basecoat, the most productive basecoat system in use and in application.
2013 - DuPont Performance Coatings becomes an independent company, Axalta Coating Systems. Axalta Coating Systems announces Cromax as the new brand name for DuPont Refinish.