Privacy policy

Yamaha Motor Racing S.r.l will handle your personal information with great care, because we respect the privacy of our customers and visitors of our Sites. This Privacy Policy, which forms an integral part of the Terms and conditions, sets forth the privacy policy of Yamaha Motor Racing S.r.l. pertaining to (the password protected areas of).
In relation to the processing of your Personal Data by Yamaha Motor Racing S.r.l. under the applicable data protection law, Yamaha Motor Racing S.r.l. shall act as the data controller. Any questions, complaints or requests in respect of the data processing activities performed by Yamaha Motor Racing S.r.l. may be directed to Yamaha Motor Racing S.r.l. Please find the contact details of Yamaha Motor Racing S.r.l. on the Site.

1 - Personal Data
For purposes of this Privacy Policy, "Personal Data" means any information by which you can be personally identified, and includes, without limitation, your name, surname, address, (mobile) telephone number, e-mail address, age, birth date, gender, profession, product data and details, product preference, product satisfaction, language, drivers experience and other information clearly specified when the data are collected.

2 - Interactive sections
For purposes of this Privacy Policy, ‘Interactive Sections’ means all areas of the sites which allow you to communicate via the Site with Yamaha Motor Racing, such as e-mails and the like.

3 - Our Privacy Policy governs the processing of your Personal Data, including but not limited to the collection, use, retention and security of information provided by you and/or gathered from you. It is Yamaha Motor Racing S.r.l.'s policy to use your Personal Data only for the following specific purposes:

  • Performing and Providing Yamaha Motor Racing S.r.l. products and services, including warranty services;
  • Responding to inquiries and requests;
  • Sending notification and materials which may be of interest for you (such as newsletters, brochures and other mailings);
  • Security guard, including access control and Improvement of our Site;
  • Internal evaluation of Yamaha Motor Racing S.r.l.'s products and services;
  • Knowledge acquisition for quality enhancement and improvement of merchandise;
  • Market research and other analysis for quality enhancement and improvement of merchandise;
  • Other purposes of use clearly specified at the time of obtaining Personal Data.

The processing (Lawfulness of Processing) are based on legitimate interests, it means it takes into consideration the reasonable expectations of Data Subjects based on their relationship with the Data Controller.

4 - It is Yamaha Motor Racing S.r.l.'s policy to keep your Personal Data only for so long as needed for such purposes. Personal Data is stored for a certain period after the end of service provision or for a period necessary for fulfilling the obligations of laws and regulation: - Direct Marketing (Newsletter)- data retention 24 months - Profiling Cookies: data retention 12/14 months

5 - Your tic/flag for acknowledgement of registration will allow us to send you our communications. You may, if you wish, opt in on this service when providing personal information. We are also not responsible or liable for, and do not monitor, endorse or have any control over any third party's applications, websites or services used on our Sites, such as the social media platforms (e.g., Facebook) you may use to create an account and login to our Sites, including their accuracy, availability, functionalities, and applicable terms and policies, including their privacy and cookie policies. If you have any questions about the practices and policies of third parties, please review their corresponding terms and policies, and contact them.

6 - You can ask to be unsubscribed from our contact list sending an E-mail to at any time. If you withdraw, your data will be deleted from our databases. This will not affect the lawfulness of our use of your personal data before your withdrawal.

7 - We work closely with certain third parties, including authorized other Yamaha Motor group companies, carefully selected business partners, sub-contractors and may receive information about you from them.

8 - Yamaha Motor Racing S.r.l. does not sell, rent or otherwise distribute your Personal Data to third parties, except as needed for Yamaha Motor Racing S.r.l. to provide the services for which your information was volunteered. We may share your Personal Data to any member of our group and authorized third parties working on behalf of Yamaha Motor Racing S.r.l. However, we will not use and share your Personal Data for any purpose that we have not previously disclosed to you.
The Sites contain links to sites controlled by, and pages maintained by independent third parties. Yamaha Motor Racing S.r.l. does not control use of information provided to such third parties and all such information will be governed by the third party's privacy policy.

9 - Yamaha Motor Racing S.r.l. is applying commonly used technology to safeguard your Personal Data from wrongful use. Only authorized personnel have access to your data. Should Yamaha Motor Racing S.r.l. partners be carrying out part or all of Yamaha Motor Racing S.r.l. web survey purposes Yamaha Motor Racing S.r.l. has reached an agreement with them that they will handle your Personal Data with an equal level of strict confidentiality. The storage and sending of your data over the Internet is safeguarded by means of up-to-date, commonly used technology.

10 - The data that we collect from you will not be transferred to, and stored at, a destination outside the European Economic Area (“EEA”).

11 - If we request consent for the processing of personal data, persons who have not reached the age of 16 may only provide Personal Data with the consent of their legal representative (e.g. a parent).

12 - We may use cookies. Cookies are files or pieces of information that may be stored in your computer's hard disk drive when you visit our Site. We use cookies as a tool to allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers are initially set to accept cookies. If you do not wish to accept cookies, you can set your computer to refuse cookies or to alert when cookies are being stored. If you refuse to use cookies, our ability to provide you with personalized services would be limited. Cookies cannot and will not be used to capture a respondent email address, obtain information from the hard drive or gain confidential or sensitive information about them. Additionally, cookies cannot be read by a website other than the one that sets the cookie. You can find our cookie policy and how we make use of cookies in detail HERE.

13 - We do not make decision-making (which produces legal effects or similarly significantly affects) based on automated processing, including profiling without obtaining your explicit consent.

14 - For the statutory or the performance, Personal Data may be required. In this case, if you cannot provide necessary information, we will not be able to properly provide Yamaha Motor Racing Srl services.

15 As a data subject, you have certain rights concerning our processing of your personal data. You can:

  • request access to your personal data held by us
  • request us to rectify or complete your information if you believe that the personal data we process on you is inaccurate or incomplete
  • request us to erase certain personal data
  • request us to restrict the processing of your personal data
  • object to our processing of your personal data

In case of any questions or complaints regarding the processing of your Personal Data, please contact following in writing:
Yamaha Motor Racing S.r.l. – Via Tinelli 67/69 – 20855 Gerno di Lesmo (MB) – Italy – E-mail address:

If your Personal Data change (such as your country or email address), or if we have inaccurate information, we will endeavor to correct, update or delete your Personal Data from our database. If you do not wish to be contacted by us any more, we will immediately cease to process your Personal Data. When contacting us, please be sure to provide us with your exact name, e-mail address, in order to be sure we handle your request correctly.

16 - Regarding the processing of Personal Data on individuals, you can file complaints against your national Supervisory Authority for data protection.

17 - Yamaha Motor Racing S.r.l. reserves the right, at its discretion, to change, modify, add, or remove portions of this Privacy Policy at any time.

Last update: 16/05/2018