Logo Shop Modal

Choose your Region or Country

Yamaha Motor Co., Ltd. and Yamaha Corporation aim to create new harmonies between their companies. With Yamaha Corporation all set as an Official Sponsor of the Monster Energy Yamaha MotoGP Team, they will collaborate throughout the remainder of the 2024 season.
Gerno di Lesmo (Italy), 1st July 2024

Today, the 1st of July, 2024, marks Yamaha Motor Co., Ltd.'s 69th anniversary. Yamaha Motor Co., Ltd. is delighted to use this auspicious occasion to confirm Yamaha Corporation as an Official Sponsor of the Monster Energy Yamaha MotoGP Team for the 2024 MotoGP World Championship.

Yamaha Motor Co., Ltd. and Yamaha Corporation are natural partners as they share history, sensibilities, and passion for performance, fine-tuning, and technical excellence.

Though from 1955 onwards the two Yamaha companies went their own way focusing on their respective market sectors, their core values and company culture of promoting curiosity and innovation remain central.

The shared history and values are commemorated every year by both companies on July 1st as well as on October 12th, both known as 'Yamaha Day'. On those days they celebrate Yamaha Motor's and Yamaha Corporation's founding respectively, as well as the synergy between the two companies.

Thanks to the new collaboration between Yamaha Corporation and the Monster Energy Yamaha MotoGP Team, Yamaha fans can now look forward to many more shared undertakings from the two Yamaha companies during the remainder of the 2024 MotoGP season as they explore their common heritage and the similarities in their current endeavours.

Takahiro Sumi

Takahiro Sumi

GM, Motor Sports Development Div., Yamaha Motor Co., Ltd.

Today marks Yamaha Motor Co., Ltd.'s 69th anniversary, making it the perfect occasion to confirm the strong bond and partnership between Yamaha Motor Co., Ltd. and Yamaha Corporation.

The two companies share not just a rich history but also the same values and company culture. A passion for new technology, innovation, and the drive to keep fine-tuning and looking for ways of improvement are at the heart of both Yamahas. These shared sentiments and origin make our companies forever intertwined. Still, we can only imagine that to have both companies collaborate and work so closely together 137 years after the birth of the Yamaha brand*, as well as all that both companies have achieved, would have filled the company founder Torakusu Yamaha with Kando**.

*1887, when Torakusu Yamaha repaired an organ at an elementary school in Hamamatsu, and he succeeded in producing an organ in the same year.

**Kando: A Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.

Tsuyoshi Yoshikawa

Tsuyoshi Yoshikawa

GM, Corporate Marketing Division, Yamaha Corporation

At Yamaha Corporation, we share a passion for pushing the limits.

Sponsoring the Yamaha MotoGP team allows us to explore our shared spirit of innovation and defying expectations.

We see their dedication mirrored in the artistry of our own diverse product creation, and we're fired up to be part of their journey to victory on the world stage.